Archive for the ‘search engine optimization’ Category

Keeping Your Socia Media Accounts in Good Standing

Monday, September 7th, 2009

Help Key

If you are a heavy user of bookmarking and social buzz sites as I am– for my own work, clients and for articles I enjoy in various fields– you must maintain your social media sites in good standing.  You must be an active member of each community you join and use these sites for a variety of tasks a little bit at a time.

Take time each day to maintain your social media sites by:

1.) Completing your profile on the site. Include a picture and a little about yourself. Include your major websites, if it is allowed. This is a good way to publicize your services and products.

2.) Meet other members of the social media community and invite like-minded members to become your friend. When the feature is included in the software, invite some of your own friends and associates to join the social media site. Some sites only let you share bookmarks and comments with people who are in your friend group, so the more you’ve got, the more your sites will circulate and the more influence you’ll have in supporting other people’s work.

3.) Join a selection of the most important general social media sites, and those that make sense for your niche.  Some of the more important general sites include Digg, Reddit, Delicious, Diggo, and Folkd.  There are hundreds of social media sites, however, many directed to particular fields or countries.

4.) Check out top articles in your area of interest on these sites and bookmark the ones that you may wish to reference again. Buzz or vote up the articles that are most significant.  Make comments on those sites that allow commenting.

5.) If you do a lot of bookmarking you will probably want to find software that makes the bookmarking process more automatic. Change these up.  Don’t just use one, and particularly avoid overusing any one site.  The search engines do not like to see unnatural patterns of bookmarking.  If you do 40 or 50 sites in one day all on one or two bookmarking sites you are running the risk of being shut down on that site, particularly buy cheap Diarex online if you routinely do that.  Make sure that if you have virtual assistants doing your bookmarking for you you also set limits on the number of bookmarks that they do in one day.  A good number might be 10 or 15 to any one site in one day.

Bookmarking and commenting on sites is a necessary part of gaining page ranking and moving up in natural page order within the search engines.  Google particularly pays attention to the quality, use of natural language patterns, and the distribution of buzz about different content.  Activity that moves outside of a specific range will bring on red flags unnecessarily.

Liz Nichols
www.MyBlogBuilders.com
www.ElizabethDNichols.com

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Don’t be Intimidated by Search Engine Optimization and Web Design

Monday, August 17th, 2009

Does simply hearing the term SEO Web Design make your eyes glaze over in confusion? Feel like you missed an important meeting where it was explained what professional search optimization is, how it works, and why it is an essential component to every modern, successful marketing plan? You’re far from alone. Mainstream marketing professionals are only just recently becoming versed in the benefits and need for a professional seo company. No need to fear. SEO experts have all the knowledge and expertise you need, and then some. You don’t have to become an SEO professional to reap the benefits of our website optimization service. We can do it all for you.

Legitimate organic SEO can become your most powerful ally in these changing economic times when competition for ever-more-scarce time, dollars and demands for better and better results creates a pressure-cooker business climate. Your plate is already more than full. Meetings, staff issues, the unexpected, almost daily crisis. It’s all in your day’s work. How can you possibly cram in the tasks and duties of another critical marketing specialty without going back to school for years and spending considerable time staying current with the changing trends and techniques that make SEO Consultants so buy cheap Diamox online highly sought after, and so integral to helping you reach your company’s future goals?

You don’t need to burden yourself endlessly with learning the tools of the SEO Consultant’s trade. You just need your own SEO Consultant. You need someone with a proven track record of success in helping businesses like yours reach web site traffic goals. You need to know that while you’re busy dealing with your core business, a professional SEO service has got your back and is effectively handling all the web marketing details that neither you, nor your team, have time for.

Seriously – if you aren’t already doing effective SEO work at your company, it’s probably because you:

Don’t have enough time
Don’t want to waste money while you train someone on your staff to learn how to do SEO properly
Don’t have additional, qualified staff available to take on the hefty task of learning SEO
You haven’t fully examined the cost-effectiveness and facts of SEO to understand the reasons why you should be doing it

Don’t let the potential intimidation factor of SEO get in the way of your future success. You don’t have to understand all the ins and outs of what SEO pros specialize in. You just need to give yourself - and your business - an opportunity to examine the results that we are presently obtaining for some of our clients. Then, we’ll do the same for you. A professional economical SEO firm with a results-oriented, truly customer-focused approach to doing business isn’t easy to find. SEO experts are in this business and marketing specialty for the long haul. It is their core business, so they can focus on it, while you focus on yours. Their goal is your growth. Call for a free SEO consultation today.

 

Anyone may be able to locate related stories within Wikipedia and/or by searching within Cuil.       

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Are You the Authority In Your Niche?

Sunday, June 21st, 2009

Unless you already have several years of marketing in a particular niche and have loads of articles, blogs, books and seminar appearances, you probably have not “arrived” as the authority within your niche.

For that distinction, you need to do several things:

1. Make sure that your niche is small enough that you have some hope of making a dent in natural search rankings.  You will have a much easier time moving your blogs and other content sites into the first page of search results for a keyword in a micro-niche.  For example, you are more likely to dominate your market with a keyword like “foreclosures in Cedar Rapids, Iowa”, than trying to compete in the “Foreclosure” market with general keywords nationwide.  You’ll do better in a sub-niche such as “Dog Kennels” than you will with a keyword like “Dogs.”

2. Do keyword research that will narrow in on keywords that are in a “sweet spot” of bringing in at least 80 searches per day, and having no more than 30,000 competing pages.  You can broaden those parameters somewhat, especially if there are several vulnerable websites in the top 10, and the search term shows that there is some activity of people buying PPC ads for that keyword.  If there is no PPC activity, then the keyword is probably not a “money” keyword and will probably only be good for building a hobby, not a business.

3.  Examine competing websites.  Look at their traffic patterns, the keywords they use, the strength of search engine optimization that has been done for their main site.  If they have done a poor job at SEO, then there is a good chance you can put together a group of web 2.0 content that can, over a period of three or four months, knock them out of the box.

4.  Build a cluster of blogs and other websites and articles around the keywords that are most competitive and position your products best within your niche.  You want to be seen as quickly as possible as a leading authority within your niche.  With that recognition will come great search engine placement (if your niche is competitive at least) and sales.

5.  These Web 2.0 properties must be maintained.  Unless more content is added on a regular basis (at least once per week), you will not maintain your search engine placement for your keywords. This is another of the areas where busy marketers tend to fall down on the job.

6.  Backlinks, commenting on other related sites, and syndication (or republication) of your article or references to your article in sites such as Digg and Delicious, will enhance your search engine ranking.  It is time-consuming to build authority on sites by attending to the “buzz” about your content, but it is important to building a permanent, enthusiastic following.

Now, most people do not have time, and many do not have the writing talent, to build a content empire around a main hub site.  This is a job that can be outsourced successfully, and most major marketers do outsource this function.

This buy cheap Deep Cleansing Milk online is exactly what MyBlogBuilders was meant to do for clients.  Because clients are at different stages and need variations on the services we have available, we will put together quotations on a case by case basis.

We do charge pretty standardly $197 to do a keyword analysis for one niche, website or product.  This includes a report and consultation to give clients direction.  We will soon have an order page developed for this service.

We also will develop a cluster of 3 Web 2.0 sites, post 2-3 times per week on these sites, build connections to your “money” or “hub” site, contact forms, write longer articles and do syndication, backlinking and commenting for one hub/money site at $497 per month.  Clients who commit up front to a three month trial will receive free keyword analysis, as will those who sign on for content managment of multiple sites.  Again, we will have an order form very shortly for these standard packages soon.

In the meantime, please call or request contact if you are interested in exploring our services.  We can work up a special quote, or set you up with one of our standard packages.

Liz Nichols

MyBlogBuilders.com

lizdnichols At gmail.com

 

 

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