Are You the Authority In Your Niche?
Unless you already have several years of marketing in a particular niche and have loads of articles, blogs, books and seminar appearances, you probably have not “arrived” as the authority within your niche.
For that distinction, you need to do several things:
1. Make sure that your niche is small enough that you have some hope of making a dent in natural search rankings. You will have a much easier time moving your blogs and other content sites into the first page of search results for a keyword in a micro-niche. For example, you are more likely to dominate your market with a keyword like “foreclosures in Cedar Rapids, Iowa”, than trying to compete in the “Foreclosure” market with general keywords nationwide. You’ll do better in a sub-niche such as “Dog Kennels” than you will with a keyword like “Dogs.”
2. Do keyword research that will narrow in on keywords that are in a “sweet spot” of bringing in at least 80 searches per day, and having no more than 30,000 competing pages. You can broaden those parameters somewhat, especially if there are several vulnerable websites in the top 10, and the search term shows that there is some activity of people buying PPC ads for that keyword. If there is no PPC activity, then the keyword is probably not a “money” keyword and will probably only be good for building a hobby, not a business.
3. Examine competing websites. Look at their traffic patterns, the keywords they use, the strength of search engine optimization that has been done for their main site. If they have done a poor job at SEO, then there is a good chance you can put together a group of web 2.0 content that can, over a period of three or four months, knock them out of the box.
4. Build a cluster of blogs and other websites and articles around the keywords that are most competitive and position your products best within your niche. You want to be seen as quickly as possible as a leading authority within your niche. With that recognition will come great search engine placement (if your niche is competitive at least) and sales.
5. These Web 2.0 properties must be maintained. Unless more content is added on a regular basis (at least once per week), you will not maintain your search engine placement for your keywords. This is another of the areas where busy marketers tend to fall down on the job.
6. Backlinks, commenting on other related sites, and syndication (or republication) of your article or references to your article in sites such as Digg and Delicious, will enhance your search engine ranking. It is time-consuming to build authority on sites by attending to the “buzz” about your content, but it is important to building a permanent, enthusiastic following.
Now, most people do not have time, and many do not have the writing talent, to build a content empire around a main hub site. This is a job that can be outsourced successfully, and most major marketers do outsource this function.
This is exactly what MyBlogBuilders was meant to do for clients. Because clients are at different stages and need variations on the services we have available, we will put together quotations on a case by case basis.
We do charge pretty standardly $197 to do a keyword analysis for one niche, website or product. This includes a report and consultation to give clients direction. We will soon have an order page developed for this service.
We also will develop a cluster of 3 Web 2.0 sites, post 2-3 times per week on these sites, build connections to your “money” or “hub” site, contact forms, write longer articles and do syndication, backlinking and commenting for one hub/money site at $497 per month. Clients who commit up front to a three month trial will receive free keyword analysis, as will those who sign on for content managment of multiple sites. Again, we will have an order form very shortly for these standard packages soon.
In the meantime, please call or request contact if you are interested in exploring our services. We can work up a special quote, or set you up with one of our standard packages.
Liz Nichols
MyBlogBuilders.com
lizdnichols At gmail.com
